FUEL HOUSE
Jack in the Box wanted to bring Esports fans closer to their Overwatch League team, the Dallas Fuel. So rather than making a bunch of pro gamers talk with their mouths full, we made an animated series where Jack moves in with the team. Featured on Muse, The Drum, and Adweek. And nominated for a Webby.
Stream all six bite-sized episodes below. Or dive right into the Case Study.
THEME SONG
Ep. 1 – “STRETCHED”
Ep. 2 – “COSPLAY, BABY!”
Ep. 3 – “JACK BOT”
Ep. 4 – “POSITIVE EFFECT”
Ep. 5 – “FUEL FEST”
Ep. 6 – “RETURN OF JACK BOT”