the cocktail coordinator

Football fans don’t just yell at the TV on game day, they get drunk. So we pitched and won Smirnoff’s NFL partnership with a campaign that invites armchair quarterbacks to get creative, and closer to the game.

 
 

We staked our claim on game day, bringing the Cocktail Coordinator in STADIUMS and online with a playbook of team-themed recipes.

 
 
 
 

from kickoff to playoffs, we teamed up with NFL EXPERTS, ENGAGing and inviting fans to be the cocktail coordinator for a chance to win a first class super bowl experience.

 
 
 
 

thousands applied, three competed, but only one fan was crowned smirnoff’s FIRST-EVER COCKTAIL COORDINATOR.